Shane Patrick Hughes was born 1996 in Johannesburg, South Africa. He encompasses a duality of two opposing worlds joint in human form, which is expressed in his music. As the leader of the new school, Shane Eagle has established himself as a global powerhouse and a business owner to one of the very few successful independent record labels in South Africa – Eagle Entertainment
In 2015, Shane Eagle exploded into the national consciousness as a standout finalist on the Vuzu rapping competition, "The Hustle." While many artists would use this platform to sign with a major label, he made a bold and career-defining choice: he chose independence. Instead of chasing a quick deal, he founded his own record label, Eagle Entertainment, in 2016. This visionary move was a gamble, a declaration of creative sovereignty that would pay off immensely, establishing his label as one of the most successful and respected independent powerhouses in South Africa.
His debut album, Yellow (2017), was a critical and commercial masterpiece. It earned him a South African Music Award (SAMA) for Best Hip-Hop Album, solidifying his status as a "leader of the new school." The album's lead single, "Let It Flow," and his subsequent EP, Never Grow Up (2018), were both certified gold, proving the power of his independent movement.
Now operating as a proven artist and a visionary business owner, Shane Eagle used Eagle Entertainment to maintain 100% creative control. This freedom allowed him to craft an ambitious and celebrated discography. His 2019 mixtape, Dark Moon Flower, was an expansive, 23-track epic that showcased his global reach, featuring collaborations from artists in the US and Europe. His 2022 sophomore album, Green, continued this artistic evolution, solidifying his reputation as a global powerhouse who continues to redefine what it means to be an independent artist on the world stage.
With 2023's AKiRA, Shane took a more introspective turn. The album is a focused and mature exploration of healing, personal growth, and finding strength after adversity. It's the sound of an artist who has found his center. This journey now leads to his highly anticipated 2025 album, Never Meet Your Heroes. The provocative title suggests a profound statement on disillusionment, self-reliance, and the realization that the ultimate goal is to become your own hero. This album is poised to be a defining culmination of his journey—from a breakout star to a fully-realized, independent powerhouse who built his own throne.
Shane Eagle
Artist & CEO
Nicole Swartz
Art Director
